Advertising (Google Adwords)
Gain traffic to your site by purchasing ads on Google. Often referred to as search engine marketing or cost per click (CPC) advertising,pay per click advertising (PPC) lets you bid on keywords relevant to your businesses and attract visitors already interested in your products and services.
Why use Google Adwords?
Connect with customers at the exact moment they are searching for your services. No other form of online advertising provides as direct a link between customer intent and your business offering.
Use Google Adwords as an easy, immediate, and cost-effective way to increase targeted, qualified traffic to your site. Even if your site is showing up high in organic search engine rankings, a pay per click campaign tailored to a specific product or service can draw in more potential customers.
A successful Google Adwords campaign can be used to:
Increase web exposure
Promote new products and services
Drive traffic to capture leads and build a prospect list
Test marketing strategies
Research potential customers’ needs and wants
And much more.