Tag Archives: print design

printing file formats and printing checklist

File Preperation

Printing File Formats We Like Are Saved As…. Acrobat (pdf) when saving to pdf, it’s suggested to still create outlines for all your fonts before saving or exporting. Please ensure all of your settings are correct for print-ready files including image mode and resolution, and bleeds are visible in the pdf file with crops indicating the […]

Direct Mail

Direct Mail Effectiveness

Direct Mail Effectiveness – Need another reason why Print Wins? 51% emails deleted 2 seconds after opening, while 79% consumers act on direct mail. That statistic alone provides grounds on direct mail effectiveness. Colleagues at Prime Group in the UK have a great article with more information. #PrintWins Our team believes in the power of direct […]

Mailbox with Direct mail

The Direct Mail Advantage

You’ve probably heard about CASL. If not, you should really read up on it over here. It has created stricter rules on who businesses can email and for what purposes. The flip side is that there’s always the old reliable direct mail approach. Think of how much more exciting it is to get actual mail in your mailbox […]

printing file formats and printing checklist

A Quick Printing Checklist

Want to check if your files are okay for printing? No worries!  We’ve made a quick checklist for you. For a full checklist, we’ve created a guide. Quick Printing Checklist Fonts: are included and/or outlined. This means nothing should be moveable. Type: is legible and crisp. Nothing should be smaller than 6 pt if you want […]