Calendar Themes for 2017

Creative Calendar Marketing. Credit to Andrew Ackroyd. https://www.flickr.com/photos/andrewackroyd/Are you interested in doing 2017 calendars but don’t know how to make them stand out? The team at Super Printers has come up with 10 calendar themes. We’ve seen it all – and love what our clients come up with. Check out the best ideas of what’s come through our shop in the last 20 years.

How-to tips
Create a series of helpful tips relevant to your industry/company to feature each month. Make them relevant to your audience to increase the likelihood they’ll not only hang your calendars, but also reference them frequently. This will keep your brand in their view constantly.

Recipes
Feature an amazing recipe each month to get your calendars prominently hung in kitchen spaces. Take large photos that showcase attractive, brightly-colored dishes your audience will want to try their hands at making. Make the recipe theme match your brand: quick and easy recipes for busy moms on the go, or rich and savory recipes for the frequent host looking to impress.

Seasonal advice
What professional advice can you offer your customers each month? Let your customers know you care year round when you include industry advise. A mechanic might print calendars featuring monthly tips for car maintenance.

Discounts
Do you plan out your annual sales in advance? If you do, maybe feature them each month in your calendars. Discounts can be added to any other calendar theme to create a powerful marketing tools. The mechanic can add in a winter maintenance special package (calendar only) in conjunction with his monthly calendar tip for car maintenance. This gives the customer incentive to keep the calendar year round and to come back to for future services.

Super Printers Wall Calendar 2015Subject photography and illustrations
If your business caters to customer passions, you can print calendars that feature attractive subject photography and illustrations. For example, the previously mentioned mechanic could print calendars that highlight classic car or sports car photos each month – depending on their clientele.

Historical photos and paintings
Similarly, you can print calendars packed with historical photos and paintings your customers will love. A company with a long history could use photos from the year they started operating.

Funny, thoughtful, or inspirational phrases
Print calendars that make your customers laugh, think, or appreciate the world around them with funny, thoughtful, or inspirational phrases and quotes. You might even consider jokes or puns, if it makes sense for your brand. This is a great idea for desk calendars, which have less room for large photos.

Event listings
Feature local or audience-specific events throughout the year to promote your brand. Use trade shows, pop-up events, festivals or networking events your company will be at and you would like to invite your customers to come visit you at.

Trivia
Another great theme idea for desk calendars, trivia keeps your customers on their toes and in the know. It helps spark watercooler conversations and keeps customers flipping through your calendars every day. Make your trivia relevant to your brand and attractive to your audience – for example, the mechanic could use “how often should you get your oil changed?” or “how often should you rotate your tires?”

Interactive calendars
Come up with creative ways your audience can interact with your calendars. Your calendars might feature scannable codes that lead to online inspirational or how-to videos. We’ve included a sample by Andrew Ackroyd that we adore. 

Not too sure how to design your calendar? Our team of designers can help you make your calendar standout and be a success. All you need to do is provide the content and we’ll take it from there. 

Want to discuss the options and learn more? 

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